We have chosen to do a documentary on alternative sports, focusing on FREE RUNNING. Our target audience will be of a fairly young age, mainly teenagers aged between 16 and 20, both male and female. We chose this target audience because we felt that they would be more eager to learn about a new sport and are also more likely to be interested inn a sport such as free running.
The channel that will broadcast our documentary will be Channel 4 as they are well known for airing documentaries on all topics. For example, two documentaries which I analysed, Madeleine Was Here and Miracle on Hudson River, were both part of the Channel 4 documentary series. Our questionnaire allowed us to realise that this channel was the majority of our target audience's favourite channel. We also felt that Channel 4 would be the best channel for our documentary as this channel appeals to all ages, even those who we are not addressing as our target audience.
Our questionnaire also helped us to agree on a time for our documentary to be scheduled for. The results showed that our target audience, 16-20 year olds, usually watch television between 8pm and 10pm. Therefore, we have decided for our documentary to be aired at 9pm until 10pm. This way, our target audience will be watching television so are more likely to watch the documentary as they will be flicking through channels to find something to watch. This timing is also before any dramas are on television but after popular programmes on other channels, such as Coronation Street on ITV1, have finished.
Therefore, our free running documentary will be broadcast on Channel 4 at 21:00 and is targeted at 16-20 year olds.
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